Chamber Marketing Campaign Challenge

We have all seen the effectiveness of the recent Pure Michigan Campaign. It is filled with iconic images enticing people from all areas to come visit Michigan. In response to member’s comments, and in keeping with our mission, “To promote…the Harbor Springs Area,” your Chamber of Commerce is planning to launch a branding style marketing campaign. The goal of this campaign will be to invite people to come to Harbor Springs and experience what we have all known for generations….that Harbor Springs is the jewel in the crown of Northern Michigan!
To be successful in this campaign, we need your help! Your Chamber set a goal to raise $25,000 - $50,000 specifically for this marketing effort. You can help us achieve this goal by pledging a dollar amount that best represents your commitment to bring more business to the Harbor Springs Area. Stafford’s Pier Restaurant and your Chamber Board of Directors both believe so strongly in this campaign that they have each contributed $1000 to launch this fund-raising campaign. Stafford’s Hospitality supports this effort so much that they have also pledged to match 10% of any dollars raised (up to $5000) before April 1, 2011! Their support of this campaign is greatly appreciated. We hope you can join them and give us your support as well.
Each contributing business or individual will receive recognition on a page on the Chamber’s website dedicated to all of those who have given us their support for this campaign. In addition to the website, you will be included in the weekly E-Mail and any press releases. We want all Chamber members to know those of you who are stepping up to help take the Harbor Springs Area to the next level of promotion.
A Huge Thank You to the following businesses/individuals that have contributed to the Chamber Marketing Campaign!
| Stafford's Hospitality | Gaslight Media | Tom's Mom's Cookies |
| Insurance By Burley | Northwestern Bank | Harbor Springs BC Pizza |
| Adelaine Construction | Elizabeth Blair Fine Pearls | Madigan / Pingatore Insurance Servies |
| Boyer Glassworks Studio & Gallery |
Becky Thatcher Designs | Harbor Springs IGA |
| Flowers From Sky's The Limit |
Bills Farm Market | Scenic Michigan |
| Wentworth Builders | Pine Craft Wood Floors | Teddy Griffin's Road House |
| W.W. Fairbairn & Sons | The Manna Food Project | Management Resources |
| Bay View Association | Douglas Lake Bar & Steakhouse | Holiday Inn Express Hotel & Suites |
| Mary Ellen's Place | Three Pines Studio & Gallery |
Gurney's Bottle Shop |
| Harbor Springs Area Historical Society |
etc. kitchens and baths | Jamie Martin Builder |
| Cottage Company of Harbor Springs |
Northern Enclosure Lodge | HANNI Gallery |
| Litzenburger Landscape | H & P Maintenance | Tim Bondy Physical Therapy |
| Kuhlhaus Gallery | Toski Sands Market & Wine Shop | Abby's of Harbor Springs |
| Sara Smith, CPA | HSACC Board of Directors | Nubs Nob |
| Graham Real Estate | Associated Benefits Group | Scott A. Herceg |
| Crooked Tree Arts Center | Harrison Industries | Fairview Office Center |
| By The Bay | Odawa Casino Resort | Pirates Cove Adventure Golf |
| Harbor/Brenn Agencies | First Community Bank | Hitz Design |
| Walstrom Marine | Spice Harbor | Bruce R. Ohmart, MD |
| Boyne Highlands | Sears Architects | The Outfitter |
| Petoskey News Review |
The Chamber Marketing Campaign Challenge has received tremendous response and is well on its way to achieving our goal of raising $25,000 - $50,000 by April 1st. The Harbor Springs Chamber Board of Directors and Stafford's Pier Restaurant both pledged $1,000 to launch this fund-raising campaign. Stafford's Hospitality supports this effort so much that they have also pledged to match 10% of any dollars raised (up to $5,000) before April 1st, 2011. Their support of this campaign is greatly appreciated. We hope you can join them and give your support as well!
How will this campaign be utilized?
There are many steps to make a campaign like this as successful as possible. Your Chamber’s Marketing Committee is hard at work on those steps and processes for this project. Below you will see a copy of the Request for Proposal that they sent out to Marketing Firms all across the state and a copy of some commonly asked questions pertaining to this campaign. As always, if you have any questions or would like to help through participation or a donation, please contact the Chamber Office at 231-526-7999.