HarborActive Class: Facebook Advanced - Advertising

Have you noticed a dramatic drop in followers engaging with your Facebook Page? Since early 2016, Facebook reduced the organic reach of your Page – the number of followers who see your content has dropped. Your business is not alone.

Marcie Wolf of HarborActive will show you how to get a lot of bang for very few bucks with Facebook advertising and promotions. Facebook paid ads come in all shapes and sizes and even a small budget can have a large impact. You will learn about best practices for getting your ads approved by Facebook. Marcie will show you tricks on how to get your page content seen by more people than just your current followers.

This is a hands-on class so please bring your own laptop or tablet. We will be learning with the browser version of Facebook (not the mobile app version). You will need access to the Ad Manager in the browser version of Facebook. Again, mobile devices are not recommended.

Prerequisites:

• Your Facebook Business page must be set up prior to class.
• You must be a Facebook Business Page Administrator.