• Using Website Updates to Strengthen Your Business in Uncertain Economic Times

    Offer Valid: 03/03/2023 - 03/03/2025

    In times of economic uncertainty, businesses need to be creative and proactive when it comes to keeping up with the changing landscape. Making updates to your website can help strengthen your business, attract customers, and increase sales. The key is knowing what changes to make and how to implement them effectively. From making good use of PDF tools to adding customer testimonials and reviews, there are a variety of ways you can use website updates to your advantage during a recession. The Harbor Springs Area Chamber of Commerce & Visitor Center is here to help with a few tips; let's get started!

    Revamp Your FAQ Page for Maximum Engagement

    One of the most cost-effective ways of strengthening your business in tough economic times is by taking a look at your FAQ page. Make sure it is updated with relevant information that relates to current products or services you offer, as well as any other questions customers might have. This will ensure that they have all the information they need before making a purchase decision.

    Capturing Emails Through Calls-To-Action

    A strong call-to-action (CTA) can do wonders for increasing engagement on your website. For example, offering discounts or free trials can be effective at enticing visitors while simultaneously giving you their contact information so you can continue marketing even after they leave your site. A CTA should contain concise but clear language that encourages people to take action – something like “Sign Up Now” or “Learn More” should do the trick.

    Leverage Customer Reviews for Increased Trustworthiness

    Customer reviews aren’t just good for SEO; they also help create trust between potential customers and businesses. When people are considering buying from you, seeing how other people feel about their experience with you can go a long way toward convincing them that this product or service is worth investing in. Regularly review customer feedback on platforms such as Yelp or Trustpilot in order to improve customer service as well as add positive reviews where necessary.


    Increase Visibility with SEO

    Search engine optimization (SEO) is essential for boosting visibility online so customers can find you more easily when searching for products or services related to what you offer. This means researching keywords related to what you offer and implementing them into content such as blogs, articles, and descriptions. You can also create backlinks between different pages on your site and optimize images with alt tags, all of which will help search engines recognize your content more easily and boost its ranking on SERPs.

    Keep Content Fresh With Regular Updates

    Regularly updating content not only helps improve SEO rankings but also keeps existing customers engaged with new information about products or services they may be interested in purchasing from you again down the line. This could include blog posts discussing industry news related to what they buy from you or adding new product descriptions/photos; you can even update an old post and still get the benefit. Take some time to go over your content and make updates as you see fit.

    Ensure Safety Through PDFs

    In an increasingly digital world where data protection has become paramount for both businesses and consumers alike, using PDF files can provide an extra layer of security by allowing visitors access without having to log in or share any private information–something especially important if anyone needs to access sensitive documents such as invoices or contracts from outside sources. Additionally, using PDFs makes sharing documents easier since these file formats are compatible across different devices regardless of operating system or software versions. If you need to obtain a signature, you can keep it secure and fast by using a tool like this.


    Making changes to your website may sound like an expensive and time-consuming task, but it doesn't have to be either. With simple PDF tools or SEO tactics, you can reach customers in new ways and ensure that they keep coming back. Take a look at some of your competitors' websites to get an idea of trends as well as what to steer away from.

    Want to learn more about all the resources offered by the Harbor Springs Area Chamber of Commerce & Visitor Center? Reach out today!

    This Hot Deal is promoted by Harbor Springs Area Chamber of Commerce .