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Wednesday, November 12, 2025
Streamlining the Small Business Sales Journey: How to Remove Friction and Help Customers Say “Yes” Faster
For many small businesses in Harbor Springs, sales aren’t lost because of poor products or disinterested customers — they’re lost because of friction. Friction hides in unclear communication, disjointed workflows, or that one step in the process where the customer simply pauses too long before saying “yes.” The good news? These snags can be found, fixed, and often eliminated entirely with some practical tweaks to how you manage communication, tools, and trust.TL;DR Small businesses can speed up their
Wednesday, August 06, 2025Drawn to Win: How Visual Storytelling Fuels Small Business Success
There’s something undeniably magnetic about a story well told, especially when it’s told through imagery. In a world constantly chasing the next big thing, small businesses often fight to be heard. What separates the lasting brands from the forgotten ones isn’t always their budget or product—it’s how they show up visually and communicate who they are. When a business uses visual storytelling with intent, clarity, and personality, it can carve out a distinct space in the minds of customers and foster
Monday, June 30, 2025Running Lean: Building a Digital Marketing Plan That Punches Above Its Weight
Launching a digital marketing strategy with a tight budget might seem like trying to build a skyscraper with a spoon. Still, plenty of brands—scrappy startups and nimble nonprofits alike—have figured out how to make an impact without bleeding money. Creativity isn’t just helpful here; it’s necessary. The real trick lies in doing more with less, using thoughtful planning, smart prioritization, and tools that don’t leave a dent in the bottom line. When funds are scarce, focus becomes a superpower—and the
Tuesday, December 10, 2024The CTA, BOI and FinCEN: Clearing the Confusion for Businesses in Harbor Springs, MI
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines
Friday, November 15, 2024Propel Your Startup Forward with Cutting-Edge Marketing Ideas
In the dynamic realm of startups, digital marketing is not just a tool but a vital component for growth. As the digital landscape evolves, startups must adopt innovative strategies to stand out and connect with their audience effectively. From leveraging comprehensive platforms to repurposing content across various channels, each tactic offers a unique advantage. By focusing on data-driven insights and strategic engagement, startups can build a robust online presence that resonates with their target
Thursday, September 26, 2024How to Escape Debt and Cultivate Financial Resilience for Your Business
Debt can feel like a heavy anchor, dragging your business down and stifling its potential. Yet, every challenge presents an opportunity, and with the right strategies, you can flip the script on your financial burdens and set your business on a course for long-term success. Imagine a future where your business is not only free from debt but thriving, with robust financial health and the agility to seize new opportunities. This article will help you manage debt effectively and build a more resilient
